Former M&S marketing boss Anna Braithwaite replaces Charlotte Lock as John Lewis chief customer officer. Following a ...

Should brands looking to craft a successful influencer strategy forget follower size and harness the authenticity of smaller ...

New research from the IPA and Tracksuit is challenging received wisdom that startups should focus on performance marketing to ...

Sky, Channel 4 and ITV are aiming to make premium broadcast inventory more accessible for smaller businesses through a ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

Social media to account for quarter of ad spend in 2025. Social media will account for a quarter (25.8%) of all ad spend this ...

The success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its ...

A marketer who limits themselves to just one of the 4Ps is not much of a marketer at all. What are you going to do to change ...

In a crowded category often led by trends, Byoma is doubling down on its product-focused ‘north star’ to drive continued ...

From the growing reliance on short term tactics to the shift in ad spend to content creators, it’s been a busy week. Here is ...

A new report from VCCP and the DMA finds brands with integrated loyalty strategies are 80% more likely to acquire new ...

While their businesses might be prioritising performance, most marketers claim brand advertising is key to achieving their ...