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ACT fluoride mouthwash takes a witty approach to selling its product in a new campaign from Terri & Sandy, New York. Two 15-second ads contrast the way humans previously cared for their teeth with ...

Nothing can replace a dental health routine that makes brushing and flossing a priority. And if you’re especially particular about having fresh breath and clean teeth, you’re probably using mouthwash, ...

CHICAGO — Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride, ...

Getting kids to understand the importance of oral hygiene is no small feat. As children are more likely to be attracted to candy, juices and sugary cereals, it’s especially important to get them used ...

In a decision on Friday, U.S. District Judge Jorge Alonso said parents can try to prove Procter & Gamble violated various ...

The Food and Drug Administration is restricting the use of fluoride supplements used to strengthen children’s teeth ...

Act may be the No. 1 mouthwash for kids. But it’s often overlooked as an adult brand. So to win new users, the company launched a lighthearted campaign that draws on medieval dentistry to make a ...

Don’t shoot the messenger. I’m just passing along information my dentist gave to me, and that’s really made a huge difference in how healthy my teeth look and feel. At one of my last check-ups, my ...