European-style fruit-led beer’s popularity has skyrocketed in the UK and is now Britain’s fastest growing beer trend, according to market research by Tesco.

Tesco beer buyer Ben Cole commented: “The soaring demand for fruit-led brews, particularly lager, has taken the UK drinks market by storm and is the biggest trend to hit the beer scene since the craft ...

Fruit-led brews are taking over the UK beer market, with Tesco reporting a 250% sales increase as demand for lighter, ...

Tesco has reported a 250% increase in sales volume for fruit-led beers over the past year, which it called the UK’s ...

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The duo behind hip-hop group Run the Jewels has built a reputation for its beer collabs. Now, they’re setting out on their ...

Bushmills has been in operation since the year 1608. The distillery just released a 46-year-old whiskey—the oldest Irish ...

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Already the tap list is shaping up to include all kinds of wild beers and ciders, including a Belgian Witbier with ginger, coriander, peach puree, and orange peel from Pfriem, a Japanese rice ...