Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...
Cannon in silhouette from the Yorktown Battlefield at Colonial National Historical Park in Yorktown, Va. (PBS) For the first time ever, PBS made its way into Nielsen’s top 10 streaming list, thanks to ...
‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
In a report out today, the Video Advertising Bureau alleges significant discrepancies in Nielsen’s data-backed audience measurement methodology that serves as a basis for buying and selling TV ads.
Bastrop quarterback Weston Nielsen announced Saturday his commitment to Arizona State. A four-star recruit according to 247Sports' composite rankings, Nielsen is the Sun Devils' second commitment in ...
U.S. District Judge Jeannette A. Vargas of the Southern District of New York must decide whether to grant or deny plaintiff Cumulus Media's motion for a preliminary injunction in a lawsuit alleging ...
Lizzy Lawrence leads STAT’s coverage of the Food and Drug Administration. She was previously a medical devices reporter. You can reach Lizzy on Signal at lizzylaw.53. WASHINGTON — In 2008, Tracy Beth ...
NEW YORK—Nielsen has announced that its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and the data clean room, the ...
The FDA has named Tracy Beth Høeg, M.D., Ph.D., as acting director of its Center for Drug Evaluation and Research (CDER), continuing the rapid ascent of a physician who rose to prominence during the ...
Lizzy Lawrence leads STAT’s coverage of the Food and Drug Administration. She was previously a medical devices reporter. You can reach Lizzy on Signal at lizzylaw.53. Chelsea Cirruzzo is a Washington ...
What Cumulus Media calls “a critical inflection point…for the broadcast radio industry as a whole,” Nielsen calls “hyperbolic and baseless,” as the two prepare to square off in federal court over the ...
Six primary care providers at a single Mass General Brigham practice are moving to rival Beth Israel Lahey Health in January, raising to at least 18 the total number of such defections from the ...
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