The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

Coca-Cola beats Q2 estimates as pricing power offsets volume dip, with premium products and strategic execution fueling gains ...

Coca-Cola’s digital strategy has also boosted its sales recently, ... Business Intelligence, data analytics, digital insights, digital marketing, and better customer experience. ...

Coca-Cola a dividend growth machine. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller ...

Coca-Cola’s premiumization strategy is most evident in its product innovation and marketing initiatives. The company emphasized the success of higher-end and health-focused products such as ...

Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller competitors with hot new products).