Researchers have discovered that keratin, the protein found in hair, can naturally rebuild and protect tooth enamel.

Consumers are buying more high-end toothpaste, hair care products and other staples, and less of the bargain alternatives, Procter & Gamble and Colgate-Palmolive said.

Many people wish their teeth were a brighter, cleaner white just like their favorite movie stars and social media icons.

According to the latest report by Mordor Intelligence, the global toothpaste market size is projected to grow from USD 29.32 billion in ...

According to the latest report by Mordor Intelligence, the global toothpaste market size is projected to grow from USD 29.32 ...

If Crest Whitestrips feel too harsh, expensive or time-consuming, here’s a simpler alternative: A $10 mouthwash that just ...

The South Korean singer-actress stars in her first toothpaste commercial for Colgate Optic White Purple. Read more at ...

Surprisingly, a number of toothpastes not only are not great for your oral health, but some may be more harmful than helpful.

JR: It has to do with the pulsing of the head and the level of vibration. We see a much higher level of overall hygiene with ...

The Aquafresh Libraries Initiative is redefining what corporate social investment looks like – blending education, health, ...

A fan favourite whitening kit that's taking over bathrooms worldwide has just launched an offer that's hard to ignore.

There are a number of reasons why toothpaste manufacturers would be instructed by the FDA to pull out (or voluntarily pull ...