Mike Couch is a Managing Partner at Couch & Associates where he tackles marketing and technology challenges for brands around the world. At our martech agency, where I serve as CEO and managing ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Critical thinking is a fundamental cognitive process that enables individuals to objectively ...

A first-of-its-kind study on AI's effectiveness has reportedly unveiled that people mistrust the tech for the wrong reasons while trusting it for tasks where it might mess up. The study also found ...

Artificial intelligence is disrupting professional workplaces with systems like ChatGPT and Gemini. A study found that people mistrust AI for the wrong reasons while trusting it for tasks where it ...