Like any other marketing strategy, cold calling isn’t perfect for every situation. But when executed properly, it can be a powerful way to scale your advisory business. “There’s something to be said ...

Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

Cold calling is a fact of business life for many insurance sales representatives. While it can be daunting at first, it becomes easier with practice -- and easier still once you have made your first ...

With a shift toward new digital sales techniques and technologies, it’s easy to forget the value of traditional cold calling in building business relationships. Cold calling has been around for years, ...

Mention cold calling to a life insurance producer, and you’re likely to get looks of dread. And for good reason. The prospecting technique — contacting potential clients who are not expecting a sales ...

This is part of a package on cold calling. Read the next post: Why Your Cold Calls Aren’t Working. While there are other (and usually more effective) ways to generate sales leads, many companies still ...

7 No-Fluff Cold Call Script Examples You Can Steal Your email has been sent A great cold call script helps reps make a positive first impression. You can customize these examples and start using them ...

Contrary to popular belief, cold calling needn’t be a chore. In fact, cold calling can actually be fun, if you go about it the right way. The key to success (as with everything else in the business ...