Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

Google emailed advertisers and publishers yesterday that they will begin using machine learning to estimate the age of signed-in users in the United States to "protect young people as they use Google ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Are you controlling your paid search campaigns, or are they controlling you? If you can’t confidently articulate your smart bidding strategies, you lose conversions and credibility. True mastery isn’t ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...