AI Max expands Search targeting beyond keywords. See how it stacks up against Performance Max and when it can actually deliver results.

By 2030, AI and agent-driven commerce will force brands to embrace agile, data-connected experimentation to stay relevant.

The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...

Google Gemini's Guided Learning changes passive AI interactions into active learning sessions. Rather than simply receiving information dumps, this feature creates a back-and-forth conversation where ...

It’s slowing becoming clear why Mark Zuckerberg was willing to spend hundreds of millions of dollars to poach AI researchers from rival ...

Now in preview: ChatGPT Pulse This is a new experience where ChatGPT can proactively deliver personalized daily updates from ...

Telling stories and selling ideas are among the advertising skills that translate to leading a startup business.

For the past four days, the Justice Department has sought to persuade a federal judge in Virginia to force Alphabet Inc.’s ...

Master B2B SaaS lead generation with proven top-of-funnel strategies. From Google Ads to content marketing, discover tools ...

Oboe’s founders think the answer to both of those questions is no, and their startup is meant to prove it.

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...