A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Digital customer interactions surged from 25% to 65% in three years, making an omnichannel strategy essential for businesses. Ecommerce continues to outpace brick-and-mortar growth, with a projected 7 ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Karrie is a thought leader in Digital Journal’s Insight Forum (become a member). We all know the look. It comes from an executive team that wants results immediately, and you haven’t even finished ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies. Programmatic marketing is the term used to ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Jobs that offer $100,000 salaries are difficult to find if all you do is submit your resume on generic job board sites. If you want a high-paying job that aligns with your skills, your best bet is to ...

Two years ago, the Army leadership identified the need for and established, the Army Enterprise Marketing Office (AEMO) an enterprise-level strategic marketing organization. We sought to create a ...