Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Grain analyst Chuck Penner explains how seasonal price patterns can help farmers make better grain marketing decisions.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

Going viral has always been a risky marketing strategy. In many ways, the bump a company gets from becoming a social media ...

Marion Bernard, Head of Marketing for Google and YouTube Ads in France, points out that nostalgia has evolved from being just ...

Pharma marketers are still getting up to speed on the changing health data privacy landscape. Here’s how they can develop privacy-first strategies.

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Campaign Middle East speaks to industry leaders about how sports marketing has evolved to a reflect of culture, community and ...