Mr Schulman, who took over as chief executive last July, said he would revive Burberry by emphasising its “quintessentially British” heritage. It follows years of failed attempts to improve ...
It marks a change from speculation since the pandemic that Burberry may be vulnerable to a takeover. Mr Schulman said he was “extremely pleased” with the results. He noted: “We have seen new ...
Burberry said that its “It's Always Burberry ... White added that "[while] Mr Schulman also said the company had all it needed to ‘reignite brand desire’... with sales lower year on year ...
Mr Schulman said: “We are encouraged by the response to our It’s Always Burberry Weather outerwear campaign and Wrapped in Burberry festive campaign. “These activations resonated with a ...
The Oscar-winning actress, 49, and legendary supermodel, 54, lent their star power to the British heritage brand's new ...
Mr Schulman expressed optimism, stating: "We are encouraged by the response to our It’s Always Burberry Weather outerwear campaign and Wrapped in Burberry festive campaign." He added that these ...