"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Orlando Magic rookie Jase Richardson signs multi-year Nike deal following impressive NBA Summer League debut in Las Vegas.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Nike has suspended its endorsement of Houston Texans quarterback Deshaun Watson, the company told CNBC on Wednesday. Apple's Beats by Dre brand also said it has terminated its endorsement deal ...

The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

As of 2025, the 10 highest-paid athletes made between $85.6 million to $285 million. ... James' brand endorsements include Nike, DraftKings, PepsiCo, and more. 5. Neymar: $110 Million.

Caitlin Clark took a lighthearted dig at Under Armour athlete and WNBA All-Star rival, Kelsey Plum. The LA Sparks guard shared photographs from her time at the All-Star weekend on Instagram.

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike (NYSE: NKE) is the leader in ... This is supported by its high-profile athlete endorsements, like LeBron James and Cristiano Ronaldo, as well as its partnerships with sports leagues, ...

Buffalo Bills quarterback Josh Allen is hinting at a switch from Nike to New Balance. He was seen wearing New Balance gear ...