Ricola, the Swiss company known mainly for its cough drops and tea, has unveiled scented scarves that smell like its popular cough drops.
Ricola is introducing an integrated campaign to better position Ricola products as an everyday wellness option versus a product that you use only when you are sick. This marketing pivot is being ...
The American purveyors of Swiss-made Ricola cough drops are celebrating the mother company's 75th anniversary with a cold- and flu-season contest -- and a challenge to human nature. Participants are ...
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