Freaky Fast Rewards has been renamed JJ Rewards and the ‘surprise-and-delight’ system has been replaced with points ...

Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research ...

Norwegian Cruise Line Holdings Ltd. will honor loyalty status across Norwegian, Oceania and Regent Seven Seas cruises.

Norwegian Cruise Line Holdings is introducing a loyalty status match across all three of its cruise lines to give valued ...

Research has shown that most companies are running loyalty programs that are underwhelming to consumers, probably because ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases ...

Carnival Cruise Line is backtracking on one of the most controversial aspects of its new Carnival Rewards loyalty program.

KLM's Flying Blue retained the top spot, followed by American Airlines Group's AAdvantage program and Alaska Air ...

“While consumers join loyalty programs to receive immediate benefits, only a handful of programs make it into active mental ...

Fort Worth, Texas-based American Airlines has the second-best passenger loyalty program in the world and best in North ...

As cruise travelers become more loyalty-driven, it’s crucial for cruise lines to tread carefully as they evolve their ...

But now, Jimmy John's is getting with the times and rolling out a new loyalty perks program that's "simple, flexible and ...