A new report has emerged, revealing a significant impact on American Eagle‘s stores following the controversy surrounding ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, ...

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad campaign. Experts weighed in on how the drama could impact her career.

Per Newsweek and Social Blade, American Eagle has gained over 142,700 followers on Instagram in the last month alone, a large chunk of which came after the ad was released. On August 1, the day the ...

Dr. Phil McGraw spoke out in support of American Eagle’s controversial campaign featuring Sydney Sweeney. During an ...

In fact, the fall-out makes me think that cancel culture could be over for good—and not for the reasons you might think. The ...

The star's American Eagle denim campaign has turned into an era-defining moment of discourse. What does it say about what our favorite stars can get away with it in Trump's America?

Healthcare marketers should keep a close eye on and learn from campaigns like American Eagle’s – and then decide whether the edginess of an ad is worth the effort.

From the American sweetheart to the platinum ice queen, and Jean Harlow to Sydney Sweeney, the blonde has been a ...

Sky News host Freya Leach discusses the “disturbing” video of Lizzo attempting to mock Sydney Sweeney’s recent American Eagle ...

Sydney Sweeney turned up the heat in a fiery red bikini, lounging effortlessly against a sunlit backdrop, but sparked ...