Apple’s AI rollout has been rocky, from Siri delays to underwhelming Apple Intelligence features. WSJ’s Joanna Stern sits down with software chief Craig Federighi and marketing head Greg Joswiak to talk about the future of AI at Apple—and what the heck happened to that smarter Siri.

This makes adding AI to an app absurdly easy. The bulk of the effort is in authenticating the app's right to access the AI. Then the app just sends a prompt as an API parameter, and the AI returns either plain text or structured text as a response.

At WWDC, Apple said it still needs time to develop its more advanced version of Siri. It’s another sign that shift to AI is unfolding differently from how other major technological advancements have played out,

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E and Midjourney with competitive performance.

Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.

The next major Apple Watch software update is watchOS 26, and it will introduce a Workout Buddy feature designed to help motivate you to exercise. But will it work?

At Apple’s much-hyped WWDC 2025 keynote, the tech giant attempted to dazzle the world with its shiny new toy: “Apple Intelligence.” But investors weren’t exactly clapping. Instead, they were clicking the sell button. Apple shares dipped 1.5% following the event — a clear sign that the market didn’t get the AI breakthrough it was hoping for.

Wamsi Mohan, Bank of America Securities analyst, joins 'Squawk on the Street' to discuss if BofA's $235 price target on Apple is becoming harder to defend, how Apple dominates the AI story and much more.