The company is ditching monthly subscriptions and adding meals that require little actual cooking. The goal is to give ...

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

Blue Apron is getting a relaunch and ditching its subscription at-home meal kits - Blue Apron is no longer requiring ...

Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup ...

Blue Apron SVP & GM Whitney Pedgen discusses the company's shift away from subscription model to a "pay as you go" system.

Blue Apron has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 ...

Blue Apron offers meal kits and prepared meals with a current discount of $150 off the first five boxes. Meal kits include pre-portioned ingredients and recipes, taking approximately 30 to 45 ...

Blue Apron, the home meal kit delivery service, paid off its debts and plans to streamline its business with job cuts, restructuring and a sale of assets to fellow meal delivery company FreshRealm.

Blue Apron meal kits For those who enjoy the art of cooking, Blue Apron's meal kits provide all the pre-portioned ingredients and easy-to-follow recipes you need to create a culinary masterpiece.

Meanwhile, Blue Apron’s marketing department is spending an exorbitant $94 per customer to get people to sign up for its service–and in the last year, its customer growth rate has actually slowed.

Blue Apron’s financials finally look appetizing — but the company warned that its surprise profit won’t last. The New York-based meal-kit maker swung to a $1.1 million profit in the sec… ...