Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starbucks CEO Brian Niccol tells Axios that one of the company's biggest missteps was pulling back on in-store seating — and ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...

Starbucks founder Howard Schultz has endorsed company CEO Brian Niccol’s bold “Back to Starbucks” strategy, first introduced ...

Despite price pressures from tariffs and an extended sales slump, Starbucks CEO Brian Niccol said he is optimistic the ...

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Former Starbucks CEO Howard Schultz made a surprise appearance at the company's Leadership Experience in Las Vegas. Schultz ...

The plan applies to the more than 11,000 company-owned stores in North America, rather than the roughly 18,000 combined ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The new beverage addition will include between 15 and 18 grams of protein Starbucks will be piloting a new menu item that ...

Starbucks (SBUX) has received "a lot of interest" from investors in talks to acquire a stake or partner for the company's ...