Ramon Laguarta, CEO of PepsiCo, said the move comes in response to consumers increasingly looking for convenient and great-tasting beverage options as their interest in health and wellness grows. "As ...

John Santo, co-founder and chief product and technology officer of Echelon, said in a statement that AI is transforming how members interact with the company’s content library. According to early ...

“Maintaining mindshare on digital channels such as social media is important in the competitive beauty industry, but oftentimes the content requirements for each platform stresses our ability to ...

Transforming an organization requires not just innovative use of analytics and technologies like artificial intelligence, but also a commitment to seeing through ambitions through scalability to ...

Benefits have included striking synergy between cost, cash, and service in supply chain operations — a difficult line to walk. “It's always hard for you to really achieve all the three. You can ...

Consumer goods companies are under increasing pressure to improve their RGM strategies, transitioning from siloed processes to a unified, integrated approach with improved business alignment, ...

Uncertainty often pushes organizations to take stock of what is working and what needs to change. With goods and services costing 2.7% more in 2024 than in 2023, and more pricing and supply chain ...

Cleaning brings consumers joy, say scientists hired by the Clorox Company. The company is running a Clean Feels Good marketing campaign that mixes science and consumer behavior to determine whether ...

Earlier this month, the company also hired a chief customer officer to lead the company’s U.S. confection sales team. Taffet’s appointment is the latest move amid a series of leadership shifts ...

Kent Shockey, who brings 30 years of experience in the alcohol beverage and grocery retail industries, has been named VP of chains. Shockey spent a decade with Southern Glazer’s and also worked with ...

AI agents will be able to navigate websites to cancel memberships and negotiate shipping rates, so companies must shift their infrastructure to respond to humans and their AI tools, routing them ...

Revenue growth management (RGM) and trade promotion optimization (TPO) are evolving rapidly, driven by shifting consumer behaviors, retailer dominance, and the rise of artificial intelligence (AI). To ...