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By studying 100 brand implementations of gen AI, researchers have discovered four archetypes for how companies are using the ...
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We live in an age of polarization. Many of us may be asking ourselves how, when people disagree with or discount us, we can persuade them to rethink their positions. The author, an organizational ...
Reprint: R1409B Though corporate profits are high, and the stock market is booming, most Americans are not sharing in the economic recovery. While the top 0.1% of income recipients reap almost all ...
Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...
Power clearly isn’t what it used to be. We see Goliaths being toppled by Davids all around us, from the networked drivers of Uber to the crowdfunded creatives of Kickstarter. But it’s ...
Reprint: R1309C Even when CEOs make gender diversity a priority—by setting aspirational goals for the proportion of women in leadership roles, insisting on diverse slates of candidates for ...
Reprint: R1401K Feedback is crucial—but almost everyone, from new hires to C-suite executives, struggles with receiving it. The authors, who have spent 20 years working with managers on ...
HBS professor Ranjay Gulati has spent much of his career studying who wins—and who loses—in uncertain times. It turns out that success doesn’t require a genetic predisposition toward courage ...
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