According to this elderly customer and a weathered newspaper ...

Optical Revenues Rise. The U.S. optical industry reached $69.5 billion in 2025, growing in value even as product volume and eye exams declined, according to their Market inSights ...

There is power in a series of simple, low-cost process upgrades you can repeat every day.

The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo was not required, and participation was ...

In his new role, Dr. Kramer will advance Valley Contax’s education, clinical collaboration, and optometric partnerships.

Oculis achieved 2025 milestones, including pending DIAMOND Phase 3 results, Privosegtor Breakthrough designation, and $268.7M cash runway into 2029.

CooperVision has retired its elementary school-themed trade show booth following its final appearance at SECO 2026 last week in Atlanta.

The multi-year agreement gives MEC practices access to the latest lens innovation and industry-leading manufacturing services ...

The grant helped fund strategic training to strengthen ClearVision’s sales team, expand leadership skills, and support a unified approach to sales excellence.

CELEBRATE THE RETURN OF ornament, scale, and intentional drama with suns that draw from vintage luxury without feeling costumey or nostalgic. Craftsmanship becomes the statement, whether through ...

S OFT POWER RADIATES FROM eyewear that feels certain of itself. Shape, color, and material work together to create a presence ...

MaximEyes includes AI-powered software that improves workflows, simplifies the billing process, and scales according to the size of the practice with its EVAA virtual assistant. EVAA’s intuitive ...