Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

Submit your comic caption idea by 5 p.m. ET on Mon., March 9, 2026 for the chance to win a free ticket to Programmatic AI in ...

Criteo joins OpenAI’s ad pilot; Google considers making its own AI landing pages; and the Supreme Court passes its own ...

Dive into AdExchanger's regional TV advertising coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

Dive into AdExchanger's total video strategy coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and local ...

Dive into AdExchanger's Wise Equity coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's User Context Protocol coverage for the latest updates, expert opinions, and analysis shaping the ...

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...

The surveillance state targets state employee’s vehicles; Belgium targets Google’s ad tech business; and brands embrace being ...

The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.