Join your peeps for laughter, learning, and lobster rolls at B2B Forum! You'll grow your marketing and leadership skills, meet friends, and be inspired by new and different ideas. Right now, tickets ...

Autonomous AI agents promise scale in B2B marketing, but human oversight remains essential. Learn how marketers can prevent AI hallucinations and maintain strategy, accuracy, and brand integrity.

What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content ...

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.

Marketing Strategy - This infographic looks at 10 key cold outreach stats from recent research covering email, calling, LinkedIn, and social selling.

Career Development - How are content marketing roles changing? Which skills and degrees are employers looking for? Are ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...

The average buyer doesn't know who to believe anymore. Every feed looks the same. Every promise sounds automated. In the rush to publish faster, companies are losing what buyers value most in a time ...

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Amazon announced on Oct. 3, 2016 that the company was no longer allowing incentivized reviews (except for advanced copies of books), effective immediately. Amazon had previously allowed incentivized ...

Branding - Apple, Microsoft, and Amazon are the best-regarded companies in the world, according to a recent survey of executives, directors, and industry analysts.

Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what ...