During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Streaming grabs 36.4% of total TV viewing; Roku Channel enters with 1.1% of TV usage Editor’s note: We have implemented a methodology change that credits the viewing to streaming originals (as ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

While the front sections of the quarterly Nielsen Total Audience reports typically dive deep on media usage by certain demographics—age, ethnicity, income, etc.—the first-quarter 2016 report focuses ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...

51% of people globally are fans of football (or soccer). Global tournaments in 2025, 2026 and 2027 will open up opportunities ...