Read’s tenure has been defined by widespread agency consolidation, operational streamlining, and recent moves into artificial ...

The feature provides a 0–100 score assessing how well a campaign is configured in line with Meta’s AI-based best practices ...

In a collaboration between Plush and Blinkit, sanitary pads were delivered in plain brown paper envelopes, an attempt to ...

VML India brought home a Silver and a Bronze Lion for Sing To Remember. This year, it returns with a new entry, one that ...

In chasing trophies, the industry risks turning empathy into exploitation, spotlighting stories that serve brands more than the causes they claim to champion.

From confronting period taboos to hosting a virtual wedding, DDB Mudra Group’s four Cannes Lions 2025 entries spotlight ...

Rahul Vengalil of TGTHR unpacks the financial strain, emotional toll, and calculated ambition behind a young agency’s pursuit ...

Scale AI specialises in data labelling, a critical process that involves accurately annotating and classifying data to ...

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. It released the whodunit with ...

Dreaming of a Cannes Lion? Multiple-time winners break down what it really takes to bring one home. Consider this your ...

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.