Tasked with appealing to both nostalgic older consumers and high-energy youth, Campa needed a unified message. The solution ...

Four creators shared how the program helped them connect content inspiration with purchase, opening up new revenue ...

From global events to regional cultural storytelling, this article navigates how Kerala Tourism has historically marketed ...

The tool provides solutions for Generative Engine Optimisation, allowing companies to track AI-driven traffic, benchmark ...

The study highlights that in India’s rapidly evolving consumer landscape, brands that anticipate intent through simulation ...

In her new role, Singh will lead Vianaar’s communications and creative branding, focusing on customer engagement, premium ...

The announcement also marks the launch of its latest brand campaign, which highlights the brand’s focus on craftsmanship and ...

The company said the update does not introduce new rules but provides clearer examples and guidance to help advertisers understand how the policy is enforced.

The company has integrated seven university campuses, including Gurugram, Gwalior, Jaipur, Lucknow, Mumbai, Raipur, Bengaluru ...

He will succeed Harsha Vardhan Agarwal at the conclusion of the 98th Annual General Meeting scheduled for 28 November and 29 ...

Seagram’s 100 Pipers Travel Gear evolves its iconic Be Remembered for Good positioning, moving from storytelling to story ...

For categories such as TV, appliances, and personal gadgets, CTV is becoming part of the consumer’s research process, with ad ...