This EssenceMediacom piece discusses how to build brands by focusing on functional benefits at a time when Chinese consumers' brand loyalty has dropped to its lowest level in recent history. Amid the ...

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The European beverage industry is undergoing a transformative shift, driven by health-conscious consumers, innovative products, and sustainability trends, and is unlocking a wealth of untapped ...

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. In order to convert GenZ, the Navy had to shift their perceptions of what it's like to be a ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...

Analysis of the latest RAJAR figures and WARC Media’s radio ad spend forecast. The UK’s commercial radio industry finds itself in a healthier position than its peers in other countries, with growth in ...