Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

Rivals such as Chipotle Mexican Grill Inc. and Pizza Hut are grappling with pullbacks as they struggle to convey to customers ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

McDonald’s knew its Snack Wrap would be popular. It just didn’t realize exactly how much. The company underestimated early demand for the $2.99 product by at least 70%, according to multiple sources, ...

Those early Snack Wrap buyers are loyal McDonald’s customers. Numerator found that the survey’s average respondent has visited the chain 56 times so far this year.

McDonald's Snack Wraps are bringing customers back to its U.S. restaurants and fueling same-store sales growth. A Numerator survey of more than 200 verified buyers of the McDonald's Snack Wrap ...