In this paper, we will examine how luxury players can gauge the lifestyle potential of their brands and how they can reap the benefits of lifestyle without diluting their heritage along the way. To …

Quantitative results showed participants predominantly associated luxury with unsustainability, clarifying inconsistent results in the literature. Qualitative results depicted a more complex …

Sep 18, 2022 · In this study, we will be addressing the impact of celebrity endorsement on the customer's purchase intention of luxurious brands. Celebrity endorsement is a type of …

Digital is reshaping how luxury is purchased across generations. • The luxury industry has entered a “new normal,” characterized by lower growth. To succeed in the next decade, brands will …

To understand whether CSR insights for mass-market brands can be transferred to a luxury context, this study inves-tigates how embedded versus peripheral CSR campaigns by luxury …

The opulent, complex structure of the Opera fragrance oil makes it ideal for luxurious applications where an enduring, dramatic, and sophisticated scent is paramount.

LUXURIOUS BRONZE PLAQUES FOR LEGACY SMALL BUSINESSES Customer: PRIORITY ARCHITECTURAL GRAPHICS the customer d identity of San Fransico for thirty years or …