Official site for planning a trip to San Francisco and Northern California. Find the latest on attractions, hotel rooms, restaurants, arts and culture, our neighborhoods, and more.

There's no shortage of great things to experience in San Francisco: breathtaking scenery, outstanding restaurants, inspiring culture, and iconic sights you can't find anywhere else.

Now's the perfect time to plan your trip to San Francisco, whether it's your first time or your next time. Use our updated all-digital San Francisco Traveler Visitor's Guide to find out what's new …

From travel information about weather, safety, and navigating public transportation to deals and offers on attractions and hotels, this is the perfect place to start planning your trip to San …

Explore the most popular attractions in San Francisco based on data collected from visitors.

When you arrive in San Francisco, you step into a city that dares you to think bigger, create fearlessly, and believe in the impossible. Whether you’re drawn to iconic landmarks, diverse …

Family attractions, iconic sights, historic landmarks—there's so much to see and do in San Francisco. Start building your bucket list here.

Learn about the official destination marketing organization for the City and County of San Francisco.

Few cities offer the variety of world-class experiences that are possible in San Francisco. Get inspired and start getting excited about your next visit to the City by the Bay.

The green spaces of San Francisco are legendary. From the open meadows of Golden Gate Park to the rocky cliffs of Land’s End, the city by the bay contains some of the most magnificent …