For 20 years, GAP’s blue box logo was a part of people’s lives. It reminded them of family shopping, school clothes, and the brand’s classic American identity. In 2010, Gap attempted a sudden and radical logo change to modernize its image — but instead of a successful refresh, the move backfired and cost the company approximately $100 million. They replaced the familiar blue box with a plain Helvetica wordmark and a small floating square. No announcement, no explanation, no gradual transition. I
0:06
For 20 years, GAP’s blue box logo was a part of people’s lives. It rem…
18.1K views5 months ago
FacebookBiz Vision
Blue Jackets unveil 25th season logo honoring franchise legacy and Ohio roots
Blue Jackets unveil 25th season logo honoring franchise legacy an…
11 months ago
NHLBlue Jackets Staff
Wealthy Setup | The $100M branding disaster that almost killed GAP. In 2010, GAP replaced its iconic blue-box logo overnight, triggering a massive branding... | Instagram
0:08
Wealthy Setup | The $100M branding disaster that almost killed GAP. In …
31.9K views5 months ago
Instagramwealthy.setup
Exploring the Meaning Behind the Blue Box
0:35
Exploring the Meaning Behind the Blue Box
14.8K views4 months ago
TikTokelgancitobonito
Here's Everything You Need to Know About the Supreme Box Logo
Here's Everything You Need to Know About the Supreme Box Logo
Jan 16, 2018
highsnobiety.com
[#942] Blue CPTV Logo
0:04
[#942] Blue CPTV Logo
17.3K viewsJul 4, 2018
YouTubeITB “STC is 'The Place to Be'!” ITB
Blue Sky's Studios Trailer Logos V2 (2002-2016)
0:26
Blue Sky's Studios Trailer Logos V2 (2002-2016)
175.5K viewsSep 16, 2017
YouTubeDusty Derby
2:54
Opening Logos - Ice Age (franchise)
181.1K viewsSep 26, 2020
YouTubeifrequire
0:12
Blue’s Clues Nick Jr Productions Logo (2003) [My Version] #1
42.1K viewsJul 21, 2021
YouTubeTa’Jean Brown
0:08
Blue's Clues Logo
130.1K viewsFeb 19, 2017
YouTubeNicholas Clarke
0:18
Blue’s Clues Nick Jr Productions Logo (2000) [My Version] #3
50.6K viewsJul 21, 2021
YouTubeTa’Jean Brown
1:07
Bluezoo Animation Logo History (2000-present)
64.9K viewsDec 30, 2020
YouTubeLaotian 12 in Numberverse!
0:45
Universal Pictures / Imagine Entertainment (Blue Crush)
12.8K viewsMar 26, 2021
YouTubeifrequire
0:19
Blue Sky Studios 1,2,3,4,5 Movie Trailer Logos (2002 - 2016)
222.4K viewsSep 16, 2017
YouTubeDusty Derby
0:09
Blue Xbox 360 Startup Boot Screen (HD)
490.2K viewsOct 5, 2012
YouTubedarvolt
0:34
20th Century Fox / Blue Sky Studios (Rio)
283.6K viewsOct 20, 2020
YouTubeifrequire
1:25
PBS Kids Logo Effects Baloon NEW Effects
7.9M viewsMay 20, 2017
YouTubePBSKids Mania
0:33
[#637] Blue Sky Studios Trailer Logos (2002-2017)
164.9K viewsSep 23, 2017
YouTubeITB “STC is 'The Place to Be'!” ITB
0:42
Twentieth Century Fox / Blue Sky Studios (Epic)
131.8K viewsOct 11, 2020
YouTubeifrequire
0:34
PBS Kids System Cue What Box logo effect compilation
262.9K viewsMar 27, 2020
YouTubeDylan n01
1:01
PBS Kids Science And Surprise Box Logo Effects
1.4M viewsMay 7, 2018
YouTubePotrerdert The Object Thingy
0:04
Out of the Blue Enterprises Ltd Logo
61.6K viewsJan 22, 2017
YouTubeJarrett Spurlock
0:08
Blue Sky Studios logo (2009-2013)
99.3K viewsAug 3, 2019
YouTubeMarcos Derick
0:03
BBC Worldwide/BBC Studios "Flashing Box" logo (2009-2018) - …
465.9K viewsFeb 22, 2021
YouTubeElijah Rosado
0:51
20th Century Fox/Blue Sky Studios (2015)
12.4K viewsJun 12, 2021
YouTubeCassavetesforaday
1:06
20th Century Fox and Blue Sky Studios (The Peanuts Movie Variant)
267.3K viewsMar 29, 2017
YouTubeMovies & Logos
0:27
Disney Junior Logo With Bear in the Big Blue House Spoof Luxo Lamp
219.4K viewsNov 13, 2016
YouTubeCREA TVs
0:25
Blue Feature Presentation logo and Walt Disney Classics logo (Protot…
21.7K viewsJan 12, 2015
YouTubeTails94able
0:21
Blue zoo movie logo 2020-2024 for logo channel nauttp
23.3K viewsDec 6, 2020
YouTubeMA Garcia
4:54
Nick Jr. Productions Logo History in Blue Vocoder
32.4K viewsAug 16, 2022
YouTubeWinkagel 5.0
See more videos
Static thumbnail place holder