How Germany's Military tries to rebrand itself with viral video clips to beef up enlistments
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YouTubeDW News
How Germany's Military tries to rebrand itself with viral video clips to beef up enlistments
As Germany considers compulsory military service for the first time in years, the Bundeswehr is courting Gen Zs harder than ever. From influencer-style TikToks to sports events, they are using every platform. What do these high-production military ads say about how the Bundeswehr wants to shape its image — and is it avoiding the hard truths ...
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