Gucci is a party and everyone is invited. Presenting the Gucci Cruise 2020 campaign Come As You Are RSVP directed by Harmony Korine and creative direction by Alessandro Michele and art direction by Christopher Simmonds. Featuring Gucci Mane, Sienna Miller and ‪Iggy Pop‬. Inclusive uninhibited hedonism culminates in a party at a Roman villa with diverse characters as guests, epitomizing Gucci’s spirit according to Alessandro Michele. Music: CHASE G. Moroder © 1978 ‪Giorgio Moroder‬ Publishing/Cou

Captured in the new Gucci Beloved campaign alongside Harry Styles and James Corden, the Gucci Jackie 1961, whose silhouette and story spans eras. Reinterpreted by Alessandro Michele, the bag is defined by a non-binary attitude, versatile size and flexible styling possibilities. Watch the full video on.gucci.com/GucciBeloved. | Gucci