Nike history: Beyond the Ticker
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Nike history: Beyond the Ticker
Just do it. Nike's (NKE) slogan and 'Swoosh' logo that defines the iconic brand is now a staple for footwear, athletic apparel, and pop culture. The company generated more than $51 billion in revenue in 2023, an increase of about $4.5 billion year-over-year.\n\nLet's take a closer look at Nike's biggest moments with Beyond the Ticker, which ...
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In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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