In 1971, Carolyn Davidson, a Portland State University student, designed the Nike Swoosh logo for $35. Years later, as Nike’s success soared, the company recognized her contribution. In 1983, Nike invited Davidson to a surprise reception, honoring her pivotal role. At the 1983 event, Nike gifted Davidson 500 shares of stock, then worth about $150. After multiple stock splits, those shares grew to 32,000, valued at roughly $4 million by 2023. She also received a gold Swoosh ring with a diamond. |

In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures