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Ever wondered what makes a logo truly successful? 🤔 Paula Scher, the renowned graphic designer of Pentagram, spills the secrets: The key? A logo that's strong, compelling, simple, and witty is always a success - complexity is a no-go. Designing one is a fun process requiring extensive research and understanding of the organisation. When you've nailed it, everyone recognises it, and that's truly wonderful! | BBC Maestro
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