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B2B Definition | Business-to-Business Model (2 Minutes!) | Finance Strategists

A business-to-business, or B2B, business model is one in which a company sells their products first to another business, which will then often sell the product at a retail store at a marked up price. It is the alternative to the business-to-consumer model (B2C) in which a company sells a service or product directly to a consumer ...

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