Here's how they make burger commercials look so good
Here's how they make burger commercials look so good
Sep 7, 2016
BUSINESS INSIDERGene Kim
Here's how they make burger commercials look so good. | Insider Tech
1:03
Here's how they make burger commercials look so good. | Insid…
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Entreprnr Hub™ on Instagram: "That “perfect burger” in ads? Yeah… it’s basically a movie set with sesame seeds. 🍔🎬 The food you see in commercials isn’t real food — it’s engineered. Stylist teams spend hours building a fake, camera-ready burger: • Patties only half-cooked so they stay big. • Grill marks painted on with a blowtorch. • Cheese melted slowly with a heat gun. • Lettuce + tomatoes chosen for shape, not taste. • Sauces injected with syringes for the “perfect drip.” • Even sesame seed
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